If I could sit down with every parent of a high school athlete for just five minutes, here’s what I’d say:
Talent alone isn’t enough.
Exposure is everything.
In today’s recruiting world, your son could be a great player—and still go unrecruited—if the right people don’t know who he is, or how he fits their program.
That’s why I created the P.L.A.N. Framework—a clear, simple system to help parents navigate the recruiting process without the overwhelm and put their son in the best position to be seen, evaluated, and recruited.
P – Perspective: Think Like a College Coach
Most parents focus on “how do we get my son recruited?”
But the better question is:
“How do we help coaches see that my son is a good fit for their program?”
College coaches recruit based on needs and fit—roster gaps, position needs, class year, and even personality types. It’s not just about talent; it’s about the right player at the right time.
If your son isn’t actively showing coaches who he is, what he brings, and how he fits—they’re not going to find him.
Exposure starts with understanding what coaches are really looking for.
L – Launch Early: Don’t Wait to Get on the Radar
The biggest mistake families make? Waiting too long to start.
Most D1 programs begin tracking players as early as freshman and sophomore year. If you’re waiting until junior or senior year to build exposure, you’re already behind.
That doesn’t mean you have to do everything at once. But you do need to get started early—building a highlight video, identifying target schools, and reaching out.
Every month you wait, your son is missing chances to get on a coach’s radar while roster spots are still open.
Early exposure = more opportunities, better fits, and less stress.
A – Action Steps That Actually Move the Needle
There’s a difference between staying busy and making progress.
Recruiting rewards intentional action, not random activity.
Here’s where exposure really happens:
- A clean, well-edited highlight video that makes a strong first impression
- A targeted list of schools that match your son’s goals, ability, and academics
- Personalized communication with coaches—not just mass emails
- Understanding how coaches evaluate players at your son’s position
Most players are doing too much of the wrong things and not enough of what actually leads to offers.
Your son doesn’t need to be everywhere—he needs to be seen in the right places, by the right people.
N – Nudge Ownership to Your Son
Parents can (and should) be involved—but the most successful recruiting journeys are led by the player, not the parent.
College coaches want to see young men who can take initiative, follow through, and communicate directly.
That starts now—with your son writing emails, asking questions, sending updates, and following up after events.
Exposure isn’t just about being seen—it’s about making the right impression.
And coaches remember the player who shows leadership, not the parent who sends every message.
✅ Why the P.L.A.N. Framework Works
This approach removes the guesswork and gives families a clear path forward.
It helps you:
- Eliminate the chaos and confusion
- Build real exposure the right way
- Support your son without doing it all for him
- Make sure the right coaches are seeing the right version of your son
And most importantly?
It gives your son a real chance to play at the next level—not just hope.
🎯 Want to Take the Next Step?
I’ve put together a free PDF list of D1 programs most families overlook—but absolutely shouldn’t.
These schools are actively recruiting, have real needs, and are often more open to communication from players who show initiative.
If your son is working hard but not getting exposure, this list is a great place to start.
Comment “D1” below and I’ll send you a copy.
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